by Camea Smith | 03.05.18

The designer Gin Lee founded her namesake brand in 2011 in Israel, faraway from her homeland – Singapore. Lee was born and brought up in Singapore and studied fashion design at Central St. Martins in London. After graduating, she worked at the British fashion house Karen Millen, taught at Lasalle Design Institute in Shanghai and was a senior designer at Li & Fung, one of the world’s leading trading companies. While living in China, Lee met her future husband, the Israeli industrial designer Tamir Niv. The couple eventually decided to move to Israel and after ten years of gaining experience in various roles in the fashion industry, Lee felt ready to start her own label.

In the last seven years, Lee has developed a signature brand of minimalist womenswear, redefining contemporary femininity each season. Showing her flair for shape and structure, the clothes are crafted with meticulous attention to detail, making use of a unique pleating technology and layering sheer and textured fabrics. For spring-summer 2018, Gin Lee created a collection simply entitled “Aviv” (spring in Hebrew). The collection, which was launched in Singapore Fashion Week, features relaxed silhouettes, including kimono and wrap dresses, oversized tops, wide leg trousers and culottes with front slits. The clean cuts and contrasting color palette showcase the designer’s distinctive aesthetic.

Gin Lee’s latest collection wishes to reflect the laid-back energy and casual spirit of Tel Aviv. The design process draws inspiration from daily rituals and habits – from the morning rush to the edginess of night time. The digital prints of shadowed palm trees and succulents resemble the plants which line the way to the studio and the pin tucks and varying pleat depths lightly frame the body. Traveling back and forth between her two studios in Tel Aviv and in Singapore, the designer creates clothes that incorporate elements from both cultures – Tel Aviv’s lightheartedness and Singapore’s tropical elegance.

Ginlee Studio address: Abulafya Street 19, Tel Aviv. Before visiting the studio, please call in advance +972-52-5394084. Ginlee’s designs are also available in Tel Aviv at Razili (Ramat Aviv mall) and at Banot (212 Dizengoff Street).

e-shop:  | Facebook | Instagram: @ginleestudio


Photos by Merav Ben Loulou,
Hair and makeup by Dana Kfir
Styling by Ron Ben Nun
Model – Weronika Ukleja


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