HOTCROWNby Camea Smith | 16.08.18
HOTCROWN is a couple-led fine jewelry brand, founded in 2013 by Yisgav and Ginat Rotem. The couple left their careers in the corporate world to pursue their mutual dream and establish their jewelry design studio, located in in the bustling Dizengoff street in the heart of Tel Aviv. Leading a team of 15 workers, the atelier speacializes in hand crafted and custom made jewelry using conflict-free and ethically sourced diamonds and opting for recycled gold by request. HOTCROWN also maintains an online store, offering all of their designs in gold and precious gemstones to worldwide shipping.
HOTCROWN’s new collection is entitled “22”, in reference to the number of letters in the Hebrew alphabet, the Aleph-Bet. The collection includes pendant necklaces, open-ended rings and anklets, featuring artful letters designed in a font that was developed especially by Yisgav and Ginat Rotem and the brand’s art director, Hagar Wertheim. Drawing inspiration from gothic fonts and brush strokes while modernising the design with contemporary elements, the collection’s refined and minimalistic jewelry invites the customers to select their personal initials or those of their loved ones.
The brand’s latest collections include the Amulet Anthology – gold necklaces with pendants of blessed and lucky symbols such as a protective evil eye, a clover leaf, a horse shoe and a hamsa and the Bey Star collection, focusing on the brand’s iconic four point star and inlaid with sparkling diamonds. The celestial inspired jewelry pieces are named after the brightest stars – Mercury, Neptune, Venus, Saturn and Jupiter – and are offered in yellow, white or red gold in 14K or 18K.